ACCESS Newswire
16 Jun 2021, 18:35 GMT+10
NEW YORK, NY / ACCESSWIRE / June 16, 2021 / JUICE, an integrated digital marketing agency focused on maximizing ROI for clients across user acquisition, ecommerce, and lead generation campaigns, is pleased to announce the publication of a 'Facebook for Business' case study detailing their work with Cuddly, a leading animal rescue fundraising and adoption platform.
Cuddly wanted to effectively scale up their ad campaigns to increase conversions-while maintaining a positive return on advertising spend and maximizing the growth of their fundraiser. A Facebook Marketing Partner, JUICE leveraged Facebook Pixel data, Photo Ads, and Automatic Placement to help Cuddly oversee and execute a custom campaign to scale their growing brand by assisting animal shelters that rely on their platform fundraisers.
Lookalike-audiences from relevant data sources ensured Cuddly connected with the right people, while JUICE provided a full-funnel approach to prospecting, retargeting, and reactivation to ensure maximum coverage. They used campaign budget optimization to efficiently allocate budgets and better fund the most efficient ads.
JUICE and Cuddly tested different types of ad creative, including video ads, carousel ads, and static-image ads with dual images of animals in need of support and donations. Throughout the months-long campaign, they continually tweaked creative, ad copy, audiences and ramped up budgets to optimize results.
Ultimately, Cuddly was able to drive more donation purchases for rescue animals at scale, with reporting data from Facebook Ads Manager showing a:
'Collaborating with Cuddly has been incredibly rewarding for everyone at JUICE, professionally and personally,' says Troy Osinoff, co-founder of JUICE. 'We are grateful for the opportunity to help further their advocacy on behalf of animal shelters and rescue animals.'
About JUICE
Founded in 2017, JUICE is an integrated digital marketing agency helmed by entrepreneurs with a strict focus on maximizing ROI. With offices in New York and Miami, the company has quickly become an industry leader in results-driven growth strategy development, social advertising, search engine marketing, organic search ranking, and lead generation. Clients such as About Face, Belgian Boys, Buzzfeed, CAMP, Kenneth Cole, Paris Hilton, Vivvi, and many more have partnered with JUICE to achieve their growth goals and scale their businesses profitably.
To learn more, please visit www.thinkjuice.com or follow the agency on Facebook, Instagram, and LinkedIn.
CONTACT:
Amelia Detty
[email protected]
(212) 688-3683
245 8th Ave #1072
New York, NY
SOURCE: JUICE
Get a daily dose of Boston Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Boston Star.
More InformationREDMOND, Washington: Artificial intelligence is transforming Microsoft's bottom line. The company saved over US$500 million last year...
WASHINGTON, D.C.: A federal rule designed to make it easier for Americans to cancel subscriptions has been blocked by a U.S. appeals...
BASTROP, Texas: In a surprising turn at Elon Musk's X platform, CEO Linda Yaccarino announced she is stepping down, just months after...
NEW YORK CITY, New York: Former British prime minister Rishi Sunak will return to Goldman Sachs in an advisory role, the Wall Street...
LONDON, U.K.: Physically backed gold exchange-traded funds recorded their most significant semi-annual inflow since the first half...
AMSTERDAM, Netherlands: Some 32 percent of global semiconductor production could face climate change-related copper supply disruptions...
WASHINGTON, D.C.: Travelers at U.S. airports will no longer need to remove their shoes during security screenings, Department of Homeland...
(Photo credit: Wendell Cruz-Imagn Images) Cody Bellinger hit three homers for the first time in his career and drove in six runs,...
(Photo credit: Neville E. Guard-Imagn Images) Willy Adames drove in three runs with a triple and a home run, Dominic Smith added...
(Photo credit: David Butler II-Imagn Images) Ceddanne Rafaela hit a walk-off, two-run home run in the bottom of the ninth inning...
(Photo credit: David Butler II-Imagn Images) Boston Red Sox starting pitcher Hunter Dobbins exited Friday night's game against the...
(Photo credit: Brad Penner-Imagn Images) New York Yankees left-hander Carlos Rodon was named to the American League All-Star team...